Creating Websites to Attract Your Ideal Clients
Case Study
Capital Momentum
Denver, Colorado
www.capital-momentum.com
Flashback to 2005
Stephanie Ursini was looking for a new design for the Capital Momentum web site. In addition, she wanted to collaborate with a reputable web firm for her client’s needs. It’s been exciting to work with Stephanie and her clients on a number of projects. Our marketing philosophies are similar and we believe in going the extra mile for our clients.
Engaging the Visitor
The visual and audio affects on the home page and testimonial page are fantastic! These really make the static pages come to life and create a personal connection with the visitor. Video services are provided by Steve Stone with Options Multimedia.
Keyword Rich Content
The words on this site explain exactly what the company is all about. Keyword rich content is incorporated on every page. The text is easy to read with clickable links and bullet points. The language is written for the target audience and doesn’t contain a lot of acronyms or marketing mumbo jumbo. The articles, audios and TV interviews provide a potential client with a wealth of information. The interactivity appeals to all the senses, there’s something to see, hear, read and click. It’s truly a remarkable website that encompasses all of these elements.
Easy Navigation
The site is filled with so much information yet it is uncluttered and easy to navigate. The Resources page is called Capital Picks. These are people and companies that Stephanie personally knows and recommends to her clients.
Suggestions
It would be a good idea to add the Social Media links where Stephanie is involved such as Linked In, FaceBook and others to the web site. Reciprocal links, offline marketing and tapping into more social media networks will help the site and business continue to be even more successful.
